After the first announcement of being a global partner with Manchester United; Singha corporation has secondly announced a global partnership with another top international football club, Chelsea football club- the double champion, to concrete leadership image as a global player.
This partnership is expected to help Singha enhancing both its profile in the international market and also ease the opportunity to reach the consumer across the world.
The deal was set not only using CFC for endorsing not only Singha Beer, but also for other Singha' s products including Leo Beer, Singha Soda water and Singha drinking water through its four-year partnership. These worldwide campaigns include TVC, print, and other materials with CFC players, for an impactful campaign. It is expected to help Singha on sales generating in the world market. Singha has assigned Spa-Hakuhodo as an agency, handling the communication campaigns in Thailand and international markets for all products regarding this partnership agreement.
Spa-Hakuhodo will manage through the line communications for Singha Corporation branding and other Singha' s products communication campaign for reaching the different targets in Thailand and international markets under 'Spirit of the Champions' theme, showing the sharing spirits of Singha and CFC through Hakuhodo network.
Both campaign, Singha- Man Utd and Singha- CFC, have been launched at the similar period but targeting different target consumer While singha- CFC aims to target the young generation through Singha corporation with CFC and also Singha drinking water- CFC; Singha
